When it comes to your website, extra attention should be paid to every minute detail to make a point it performs optimally to serve its purpose. Here are seven important rules of thumb to observe to make a point your website performs well.

1) Do not use splash pages

Splash pages are the first pages you see when you gain a website. They normally have a very beautiful image with words like “welcome” or “click here to enter”. In point of fact, it’s just that — jolly vases without any real purpose. Do not let your visitors have a reason to click on the “back” button! Give them the value of your site up front without the splash page.

2) Do not use excessive banner advertisements

Even the least net savvy people have trained themselves to ignore banner advertisements so you will be wasting valuable website real property. Instead, provide more valueable content and weave relevant affiliate links into your content, and let your visitors feel that they prefer to buy rather than being pushed to buy.

3) Have a simple and clear navigation

You have to provide a simple and very straightforward navigation menu so that even a young child will know how to use it. Stay away from complicated Flash based menus or multi-tiered dropdown menus. If your visitors don’t process to navigate, they’ll leave your site.

4) Have a clear indication of where the user is

When visitors are deeply engrossed in browsing your site, you’ll prefer to make sure they know which part of the site it’s in at that moment. That way, they’ll be able to browse relevant information or navigate to any section of the site easily. Don’t confuse your visitors because confusion means “abandon ship”!

5) Avoid using audio on your site

If your visitor is going to stay months at your site, reading your content, you’ll want to make a point they’re not annoyed by some audio looping on and on about your website. If you insist on adding audio, make a point they have some control over it — volume or muting controls would work fine.

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